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Office of Information Technology: Resources

Email Newsletters DIY Guide

Overview

Use this guide to learn the basic steps of creating an email newsletter through an email newsletter service. It includes:

  • Best practices, requirements and tips
  • Processes and procedures
  • Custom templates for UGA Extension and CAES
  • Other OIT resources

This DIY Guide is based on the OIT Email Newsletter Checklist, an outline of steps from preparing an email marketing plan to sending your first campaign.

We recommend using MailChimp as an email service provider to manage, produce and send email newsletters. This DIY guide provides supplemental information to UGA Extension and CAES employees who use MailChimp.

If you use a different service, general information and advice about creating email newsletters will still be relevant to you.