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OCCS: Resources

Brand management

OCCS manages and provides branding material for both the college and UGA Extension. The CAES and UGA Extension brands (names, text, logos) are valuable, intangible assets. Management of these brands requires compliance with UGA standards and policies.

Consistent branding serves to:

  • Communicate the character and reputation of an institution
  • Unify the communications of an organization
  • Facilitate instant recognition of a well-known presence

One key to successful branding and the cornerstone of any visual identity program is an institution's logo (also know as a mark). A well-designed, consistently applied, visual identity program is a proven means of creating an easily recognized and remembered brand for any organization.