- Using CAES and UGA Extension logos
- CAES logos
- Which file format should I use?
- Anatomy of a file name
The CAES and UGA Extension brands are among the college's most valuable intangible assets. To maintain the integrity of the college's identity, note the following when using the CAES and UGA Extension logos:
- The logos must not be altered in any way. The components of each logo cannot be separated from one another or rearranged in any manner. Never use the shield alone. Do not slant, distort, add drop shadows or cover the logo with other graphics or words. Don’t distort or stretch the logo out of its original shape and proportion.
- Academic and administrative units and departments have approved logo sets. These have been distributed to departmental contacts accordingly. Any faculty and staff needing unit- or department-specific logos should contact their department head directly.
- For further guidance, please contact Cindy Allen at (706) 542-8956.
Horizontal CAES Logos
Extreme Horizontal CAES Logos
Formal CAES Logos
Web CAES Logos
As a rule of thumb, if you are sending the logo to a printer or vendor for external production, use the EPS file format. If you are creating something in-house, follow the guide at right.
An EPS is a vector file. Vector files are based on geometry and can be infinitely resized. Professional printers and designers require EPS files, because they can be enlarged with no loss in quality. Design programs, like Illustrator, are required to open and edit an EPS, but an EPS can be imported into many document types (see list at right).
JPG files are raster files, which means that they are comprised of pixels and have size limitations. When you change the size of a JPG, you alter the pixels, which can result in a blurry, pixelated image. JPGs are not transparent and always have a background, often in the form of a white box.
Like JPGs, PNGs are raster files, comprised of pixels and limited in size, but PNGs have transparent backgrounds.
Using logo files
- Download the recommended file format of the logo style you need for your project type (see guide at right.)
- Place the file in a document. To adjust the size of the logo, click and drag on a corner to make the logo smaller or larger. Do not click and drag in the middle or the side of the logo, as this will distort the image. In Microsoft programs, double-click the logo image. This will open an image editing window where you can resize the logo.
- Don’t distort or stretch the logo out of its original shape and proportion.