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OCCS: Resources

Marketing UGA Extension

About Extension branding and marketing:

Our brand is the impression we leave with the public at every encounter. Extension is a valued asset to the state and its residents. Our goal is to help the public REMEMBER what organization is providing them valued information, services and programs. As the public is exposed to consistent messaging paired with unified communication materials, they will develop a clear understanding of who we are and what we do. This unified presence will strengthen the UGA Extension brand and link us to our greatest strength, the University of Georgia. Building a unified brand requires commitment, participation and support from all of us. This guide provides basic information on properly implementing the brand.

The Extension Program Development Coordinators and administrators provide direction to our marketing efforts and help solicit input from faculty and staff at the local level.